Winning At EOFY: How To Market Your EOFY Offer
The end of the financial year is just around the corner, meaning now is the time to have your EOFY marketing plan finalised and ready to implement. Typically EOFY sales start up on or around the 1st of June and run until the 30th of June.
With the cost of living increasing all around, shoppers have been putting off purchases in anticipation of big sales events like the EOFY to save a couple of bucks. This time is a great opportunity to clear out any stock you’re holding, as well as maximise your profits before June 30.
Offering discounts and promotions is the most obvious way to capitalise on the EOFY. Shoppers are on the lookout for special deals and discounts that will help them keep more of their money in their accounts. Ideas could include BOGO (buy one, get one), percentage offers, bundle deals, free shipping or even a free gift with purchase. It just needs to be enticing and make the customer feel like they are genuinely saving. Now, how are you going to communicate your offers?
Utilise your email list. Your email list is a direct link to your audience's inbox, whether they delete it or read it, they are going to SEE it. Highlight your EOFY offers in your subject lines and create eye-catching, compelling content that gives the necessary information and encourages engagement.
Post about it: before The only way to make sure people on your social platforms know about your EOFY sales and discounts is to tell them. Begin your social media marketing campaign with a teaser in the lead-up to launch, let them know something is coming, you could even grant exclusive first access to people who sign up for your mailing list.
Post about it: during. Throughout your sales period, you need to keep your business at the top of your mind. This doesn’t mean posting ONLY about your discount every single day, it means getting creative. Maybe you post some UGC one day, followed by a story with the link the next. Day three might be a haul on TikTok, followed by a feed post on day four. You want to be front of mind, not overwhelming.
Create a dedicated EOFY landing page on your website. Showcase your EOFY-specific discounts on their landing page to effectively communicate your offer to the shopper. Don’t forget to link that landing page on your home page too!
Don’t forget to extend your sale in-store if you have a brick-and-mortar store. People are impatient. If they can get the same great offer but they don’t have to wait for (or pay for) shipping, they’re probably going to. In-store signage is also a great way to encourage foot traffic!
Paid ads are a powerful tool for small businesses, and if you have the budget, utilising them during an attractive sales period like EOFY is a great idea. Facebook ads and Google Ads are my top two recommendations for starting out with paid advertising online.
Don’t forget, but also don’t be put off by the fact that a lot of different businesses are going to be participating in EOFY sales. Get creative, get your marketing campaign finalised early and get excited to attract more customers to your small business.
